Project Overview

• Category: Brand Identity
• Medium: Procreate & Illustrator
• Project date: January 2023
• Find: Case Study

The original Pink Goblin logo has been in use for many years. However, in order to keep up with changing trends and remain relevant in a constantly evolving market, I decided to redesign their logo to better reflect the current tattoo industry.

Incorporating new design elements and updating existing ones help convey the brand's unique identity and it's values to potential customers. By updating the Pink Goblin logo, it better resonates with a broader audience and could potentially attract new customers while still maintaining its established target audience.

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