!DOCTYPE html> Details

NFT HEROs Brand Identity Design

Project Overview

  • Category: Brand Identity
  • Medium: Adobe Photoshop & Illustrator
  • Project date: Spring 2021
  • Find: Case Study

For my final project class in the New Media Certificate program, I collaborated with four talented individuals to create an NFT collection. Our client was UGA HEROs, a student-led organization committed to improving the lives of children affected by HIV/AIDS. Our goal was twofold: to leverage cutting-edge technology and foster greater awareness of NFTs, cryptocurrency, and Web 3.0, while also raising funds for a worthy cause in an innovative way.

Our NFT collection served as an accessible entry point into this exciting new technology, inviting individuals who may not have had prior exposure to the world of NFTs to learn more and participate in a meaningful way. In my role as Creative Lead, I undertook a range of responsibilities, from crafting the logo to creating captivating graphics and imagery. Additionally, I curated a social media strategy and designed the project poster, ensuring a cohesive and compelling brand identity.

More details...