NFT HEROs Brand Identity Design
Project Overview
- Category: Brand Identity
- Medium: Adobe Photoshop & Illustrator
- Project date: Spring 2021
- Find: Case Study
For my final project class in the New Media Certificate program, I collaborated with four talented individuals
to create an NFT collection. Our client was UGA HEROs, a student-led organization committed to improving the lives
of children affected by HIV/AIDS. Our goal was twofold: to leverage cutting-edge technology and foster
greater awareness of NFTs, cryptocurrency, and Web 3.0, while also raising funds for a worthy cause in
an innovative way.
Our NFT collection served as an accessible entry point into this exciting new technology, inviting individuals
who may not have had prior exposure to the world of NFTs to learn more and participate in a meaningful way. In my role
as Creative Lead, I undertook a range of responsibilities, from crafting the logo to creating
captivating graphics and imagery. Additionally, I curated a social media strategy and designed the project
poster, ensuring a cohesive and compelling brand identity.
More details...