Soft Smiles Candle Co. Style Guide

Project Overview

  • Category: Brand Identity
  • Medium: Illustrator
  • Project date: Spring 2023
  • Find: Case Study

In my Emerging Media design class, we were tasked with creating a brand for a product or service of our choice, complete with a comprehensive and well-packaged style guide. My team and I chose to focus on a sustainable candle company idea proposed by one of our members, which utilized recycled glass jars and 100% soy wax with no synthetic fragrances or dyes. Our mission was to bring this idea to life and create a brand that would embody our values of sustainability and positivity.

As a copywriter on the team, my role was loosely defined, and we all collaborated on every aspect of the project. With the inspiration, color palette, and direction already established, we worked together to identify our target audience, develop our brand voice and language, and set our goals for standing out in the market. We named the brand Soft Smiles Candle Co., or Soft Smiles for short, as it accurately reflects our vision of spreading warmth, kindness, and joy through our products.

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