Project Overview

• Category: Brand Identity
• Medium: Illustrator
• Project date: Fall 2023
• Find: Case Study

For my Emerging Media Capstone project, I collaborated with two fellow graduate students and partnered with The Backpack Project of Athens — a student-run non-profit at the University of Georgia. Our objective was to establish a platform for their flagship annual fundraising event, the Greek Life Olympics.

In my role as the Creative Lead, I crafted a comprehensive style guide from scratch. This encompassed GLO's logo iterations, voice and tone guidelines, font selections, and color palette, among others. This style guide serves as the foundational template for the ongoing development of the website and will be used in any forthcoming social promotions and campaigns orchestrated by The Backpack Project of Athens.

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